Learning style is a concept that can be important in the movement toward improved college teaching and learning. Information about students' learning style can help faculty become more sensitive to the differences students bring to the classroom and can guide the design of learning experiences that either match students' styles or stimulate learning in new ways. Information about learning style is also helpful in counseling and orientation and in staff utilization and development. The most pressing research needs are in the areas of (1) the learning styles of minority students and in the development of measurement instruments that take cultural attributes into account, (2) the effects of incongruence between teaching methods and students' learning styles, and (3) the relationships between learning style, developmental stage, disciplinary perspectives, and epistemology. More effective learning can be promoted through (1) professional development activities on the application of the concept of learning styles, (2) encouragement of classroom research, especially using the concept of learning styles, (3) developing curricular experiences that help students learn to learn, and (4) in hiring faculty, considering candidates' understanding of teaching-learning practices that take into account individual differences. (MSE)