Two concerns served the impetus for this study. Limited literature has created a research gap exploring why Latinas earn baccalaureate degrees from extended universities, and the community central to the study has been lagging behind state and national baccalaureate degree attainment. The researcher employed mixed-methods to describe motivating factors impacting Latinas earning a baccalaureate degree at an extended university campus. Three research questions were asked: (1) What are the cultural factors motivating Latinas to pursue a family studies bachelor's degree at a rural border extended university campus? (2) What are the familial factors motivating Latinas to pursue a family studies bachelor's degree at a rural border extended university campus? (3) What are the financial factors motivating Latinas to pursue a family studies bachelor's degree at a rural border extended university campus? Sample participants were Latinas pursuing a family studies degree at the University of Arizona's extended university campus in Yuma, AZ, and while residing in Yuma County. Quantitative data yielded financial factors, followed by familial factors, that effected motivations. Qualitative data yielded familial factors, followed by financial factors, that effected motivations. The study also provided narrative analyses for sample participants involved in the qualitative phase of data collection. Keywords: baccalaureate, border, education, extended campus, Latino/a, rural. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com.bibliotheek.ehb.be/en-US/products/dissertations/individuals.shtml.]