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Paul, Herbert Jeffery – 1978
A synthesis of the literature on the advertising and promoting of online bibliographic retrieval services in academic libraries was conducted to suggest specific approaches and methods that can be used to make the academic community more aware of these services. Six levels of activity in program planning for promoting online services are…
Descriptors: Academic Libraries, Citations (References), College Libraries, Comparative Analysis
Download full textSmalls, Mary L. – 1987
This document presents an outline of a 10-year (1985-1995) library program proposal for an academic library. Six areas crucial to dealing with a changing academic library environment are analyzed as they relate to internal and external change factors. These factors, which focus on meeting the information needs of users for a new century, include:…
Descriptors: Academic Libraries, Adoption (Ideas), Black Education, Change
