This collection of essays examines the role of marketing in the recruitment and retention of community college students. First, Philip Kotler and Leslie A. Goldgehn define the marketing process and assess its potential benefits. Richard C. Richardson, Jr., and Donald S. Doucette question the effectiveness of marketing in the community college.…

This issue, the second of a two-part series on gender equity, presents strategies that nontraditional programs around the country have found to be helpful in combating the problems of educational and occupational segregation by sex. Described in detail is the Outreach Equity Non-Traditional Program located at the Florida Advanced Technology Center…

Some programs for helping at-risk youth achieve excellent results, while others do not. One reason for program success can be proper management. Mentoring is a promising strategy for helping at-risk youth. Planners who want to create effective mentoring programs should look at the implementation experiences of other youth programs. Evaluations…

The first three steps to developing a program that is both effective and efficient are participant selection, recruitment, and assignment. They require thinking about the populations to be targeted, considering how to open the door to the population and how to get the population in the door, and determining the services that are needed. The Job…

A study examined the career education opportunities available to mentally handicapped adults in British Columbia. The primary objectives of the study were to assess the effectiveness of various methods and models in meeting the needs of mentally handicapped adults, to explore the policy implications of the program strengths and weaknesses, to…