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| New Directions for Program… | 3 |
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Pride, Cletis G.; Fowler, Joseph S. – 1990
An overview of market research is provided, with advice about conducting market research for the educator. Market research is any kind of research that gives information about the current state of the market and offers guidance in improving one's position in that market. The relative advantages of conducting market research by oneself or by hiring…
Descriptors: Data Analysis, Data Collection, Educational Research, Marketing
Peer reviewedSechrest, Lee, Ed. – New Directions for Program Evaluation, 1993
Two chapters of this issue consider critical multiplism as a research strategy with links to meta analysis and generalizability theory. The unifying perspective it can provide for quantitative and qualitative evaluation is discussed. The third chapter explores meta analysis as a way to improve causal inferences in nonexperimental data. (SLD)
Descriptors: Causal Models, Evaluation Methods, Generalizability Theory, Inferences
Peer reviewedReichardt, Charles S., Ed.; Rallis, Sharon F., Ed. – New Directions for Program Evaluation, 1994
The eight articles of this issue examine the nature of differences that arise between qualitative and quantitative researchers in program evaluation in terms of goals and epistemologies. The origins of these differences and their consequences are explored. Authors represent both perspectives but do not defend their ideological turfs. (SLD)
Descriptors: Conflict, Epistemology, Evaluation Methods, Ideology
Peer reviewedConrad, Kendon J., Ed. – New Directions for Program Evaluation, 1994
The 9 articles of this theme issue stem from a project on alcohol and drug abuse that involved 14 projects, 10 of which began with randomized clinical trials. These papers describe implementation problems associated with experimentation in field research and the focus on ensuring internal validity. (SLD)
Descriptors: Alcohol Abuse, Drug Abuse, Evaluation Methods, Experiments
