The Mass Communication and Society section of the Proceedings contains the following 11 papers: "A Cynical Press: Coverage of the 1996 Presidential Campaign" (Sandra H. Dickson, Cynthia Hill, Cara Pilson, and Suzanne Hanners); "JMC Faculty Divided: Majority Finds Dozen Uses for Research" (Fred Fedler, Maria Cristina Santana, Tim Counts, and Arlen Carey); "Consequences of Negative Political Advertising Exposure" (Wayne Wanta, James B. Lemert, and Tien-tsung Lee); "Sensational: A Comparison of Content and Presentation Styles of the '60 Minutes" and 'Dateline NBC' Television News Magazines" (Patrick J. Sutherland); "Issue Salience and the Third-Person Effect: Perceptions of Illegal Immigration in a Southwestern Region" (Frances R. Matera and Michael B. Salwen); "Truth and Consequences: Media Ethics and the Movement to Minimizing Harm" (Sharon Logsdon Yoder and Glen L. Bleske); "Public Information and Public Dialogues: An Analysis of the Public Relations Behavior of Newspaper Ombudsmen" (Craig Sanders and Neil Nemeth); "Who's Responsible for Journalism?" (John H. McManus); "Of Sports Pages and Bad Attitudes: An Investigation of the Relationship between Attention to Sports Media and Attitudes towards Women's Sports" (Lisa M. Weidman); "Trusting the Media and 'Joe from Dubuque' Online: Comparing Internet and Traditional Sources on Media Credibility Measures" (Thomas J. Johnson and Barbara K. Kaye); and "The Legitimization of Generation X: A Case Study in Status Conferral" (Rebecca Chamberlin). Individual papers contain references. (CR)