The Advertising section of the Proceedings contains the following 13 papers: "Offering a Creative Track in the Advertising Major: A Case History" (Beth E. Barnes and Carla V. Lloyd); "Messages of Individualism in French, Spanish, and American Television Advertising" (Ronald E. Taylor and Joyce Wolburg); "Frequency Levels and Activity Level Portrayals of the Mature Market: A Content Analysis of Magazine Advertising" (Cecelia Baldwin and Girard Burke); "Campaign Up in Flames: Negative Advertising Backfires and Damages a Young Democrat" (Maggie Jones Patterson, Anitra Budd, and Kristin L. Veatch); "Developing Integrated Marketing Communications Message Delivery Strategies: Challenges and Opportunities Associated with the Brand Contact Concept" (Denise E. DeLorme and Glen J. Nowak);"Animation and Priming Effects in Online Advertising" (S. Shyam Sundar, George Otto, Lisa Pisciotta, and Karen Schlag); "Protecting the Children: A Comparative Analysis of French and American Advertising Self-Regulation" (Ronald E. Taylor and Anne Cunningham); "Applying Integrated Marketing Communications Strategy to Strategic Market Planning: Implications for the Role of Communications in Building and Maintaining Brand Equity" (Saravudh Anantachart); "An Investigation of Three Cultural Values in American Advertising: The Role of the Individual, the Depiction of Time, and the Configuration of Space" (Joyce M. Wolburg and Ronald E. Taylor); "Get Hooked on Collecting: A Qualitative Exploration of the Relationship between the Hallmark Brand and Hallmark Collectors" (Jan Slater); "Calvin Klein's 'Kiddie Porn' Campaign, What's the Fuss? A Q-Sort of Student Attitudes toward Objectionable Advertising" (Robert L. Gustafson and Johan C. Yssel); "A Study of the Underrepresentation of Women in Advertising Agency Creative Departments" (Larry Weisberg and Brett Robbs); and "Preparing Campaigns Students for Groupwork" (Fred Beard). Individual papers contain references. (CR)