The efforts of national organizations, whether governmental or voluntary, to promote conservation and to develop public awareness and sympathy will be successful only in proportion to the extent that people identify these efforts with their own quality of life. This report focuses on the main theme of the conference held in May, 1985, by the North West Europe Committee of the Commission on Education of the International Union for the Conservation of Nature and Natural Resources (IUCN). Chapters include: (1) "Introduction"; (2) "Preparation of the Conference"; (3) "Presentation of Keynote Papers and Discussion"; (4) "Introduction to the Organization of Voluntary Groups"; (5) "Summary of the Final Discussions on the Ideas, Materials and Methods Presented during the Conference"; and (6) "Retrospection and Proposals for Further Action." Appendices include 12 papers that were presented at the conference, discussions following the presentations of papers, reports from work groups, and a list of the participants. (CW)