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Download full textLynn, Jerry R., Ed.; Bowers, Thomas A., Ed. – 1973
This report describes the proceedings of the Association for Education in Journalism--Junior College Journalism Association Advertising Workshop, held at Fort Collins, Colorado, with the general objective of organizing an introductory advertising course. The specific objectives of the workshop were to determine the content, textbooks, and types of…
Descriptors: Advertising, Conference Reports, Course Content, Course Organization
