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Download full textAssociation for Education in Journalism and Mass Communication. – 1998
The Advertising section of the Proceedings contains the following 18 papers: "The Birth of Adwatches: Political Advertising Becomes Front-Page News" (Jennifer Greer); "A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions" (Kak Yoon, Choong Hyun Kim, and Min-Sun Kim);…
Descriptors: Advertising, Audience Response, Case Studies, Cognitive Dissonance
