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Download full textAssociation for Education in Journalism and Mass Communication. – 1997
The Advertising section of the Proceedings contains the following 13 papers: "Offering a Creative Track in the Advertising Major: A Case History" (Beth E. Barnes and Carla V. Lloyd); "Messages of Individualism in French, Spanish, and American Television Advertising" (Ronald E. Taylor and Joyce Wolburg); "Frequency Levels…
Descriptors: Advertising, Comparative Analysis, Females, Internet
