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Download full textAssociation for Education in Journalism and Mass Communication. – 1999
The Public Relations section of the Proceedings contains the following 8 papers: "The Cultural Competence Spiral: An Assessment and Profile of U.S. Public Relations Practitioners' Preparation for International Assignments" (Alan R. Freitag); "Trust, Communication, and Quality Relationships in the Workplace: Comparing Views of CEOs…
Descriptors: Case Studies, Credibility, Foreign Countries, Global Approach
Association for Education in Journalism and Mass Communication. – 1998
The Advertising section of the Proceedings contains the following 18 papers: "The Birth of Adwatches: Political Advertising Becomes Front-Page News" (Jennifer Greer); "A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions" (Kak Yoon, Choong Hyun Kim, and Min-Sun Kim);…
Descriptors: Advertising, Audience Response, Case Studies, Cognitive Dissonance
2003
The Newspaper Division of the proceedings contains the following 22 papers: "Framing Freedom: Hoosier Republican and Democratic Newspaper Editors Frame Lincoln's Emancipation Proclamation" (David W. Bulla); "Quantifying Newspaper Quality: 'I Know It When I See It'" (Philip Meyer and Koang-Hyub Kim); "Cultural Convergence:…
Descriptors: Audience Awareness, Case Studies, Change Strategies, Cooperation
