NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 6 results Save | Export
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (76th, Kansas City, Missouri, August ll-l4, l993). Part XI: Advertising.
PDF on ERIC Download full text
Association for Education in Journalism and Mass Communication. – 1993
The Advertising section of this collection of conference presentations contains the following 12 papers: "How Leading Advertising Agencies Perceive and Use Barter Syndication: A Pilot Study" (Sylvia M. Chan-Olmsted); "Three Giants--Leo Burnett, David Ogilvy, William Bernbach: An Exploration of the Impact of the Founders' Written…
Descriptors: Advertising, Content Analysis, Information Sources, Marketing
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (80th, Chicago, Illinois, July 30-August 2, 1997). Addenda I.
PDF on ERIC Download full text
Association for Education in Journalism and Mass Communication. – 1997
The 16 papers in the first section of the Addenda to this proceedings are: (1) "Shipboard News: Nineteenth Century Handwritten Periodicals at Sea" (Roy Alden Atwood); (2) "The International Institutional Press Association, 1966-1968" (Constance Ledoux Book); (3) "44 Liquormart--A Prescription for Commercial Speech: Return…
Descriptors: Advertising, Blacks, Foreign Countries, Higher Education
Proceedings of the 1990 Annual Meeting of the Association for Education in Journalism and Mass Communication (73rd, Minneapolis, Minnesota, August 1-4, 1990). Part III: Mass Media Studies.
Association for Education in Journalism and Mass Communication. – 1990
The mass media studies section of the proceedings includes the following 13 papers: "Say What?: Broadcasters' Use of Political Broadcast Regulation" (Elizabeth Krueger and Kimberly Corrigan); "Comparing Broadcaster Self-Reports to the Perceptions Viewers Have of Televsision Advertising: An Exploratory Study in One State" (Jan…
Descriptors: Advertising, Audience Awareness, Blacks, Broadcast Television
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (85th, Miami, Florida, August 5-8, 2002). Mass Communication and Society Division.
PDF on ERIC Download full text
2002
The Mass Communication and Society Division of the proceedings contains the following 11 papers: "Evaluating the Credibility of Online Information: A Test of Source and Advertising Influence" (Jennifer Greer, Jane Baughman, Patricia Cunningham-Wong, Ethnie Groves, Catherine McCarthy, Megan Myers and Cindy Petterson); "Disruptive and…
Descriptors: Advertising, Broadcast Television, Communication (Thought Transfer), Credibility
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (83rd, Phoenix, Arizona, August 9-12, 2000). Advertising Division.
PDF on ERIC Download full text
Association for Education in Journalism and Mass Communication. – 2000
The Advertising Division section of the proceedings contains the following 14 papers: "The Effectiveness of Banner Advertisements: Involvement and Click-Through" (Chang-Hoan Cho and John D. Leckenby); "Messages of Hope: Developing Health Campaigns that Address Misperceptions of Breast Cancer Held by Women of Color" (Cynthia M.…
Descriptors: Adolescents, Advertising, Agenda Setting, Audience Response
Consumer Interests Annual. Volume 41. American Council on Consumer Interests Annual Conference (41st, Washington, D.C., March 15-18, 1995).
Folk, Karen F., Ed. – 1995
This proceedings contains the texts of 5 invited papers and 28 refereed papers. The following are among the papers included: "Consumer Interest in the 1990's and Beyond" (Turner); "Esther Peterson and the Consumer Movement" (Galbraith); "The Public's Right to Government Information" (English); "Partnerships in…
Descriptors: Access to Information, Adult Education, Advertising, Consumer Economics