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Atchity, Kenneth; Wong, Chi-Li – 1997
Pointing out that what sells a story idea for film or television is not writing the script but preparing the "treatment"--the brief pitch of a story to a producer or agent--this book furnishes dozens of examples of treatments from actual productions. The book makes the distinction between scripts designed for feature films, episodic…
Descriptors: Audience Awareness, Films, Marketing, Professional Development
Miles, Betty – 1975
The portrayal of male and female roles on prime-time television programs was investigated. Sixteen programs were observed, and data on the number and occupation of female and male characters, on positive and negative behaviors, including competence and aggression, were recorded. Plot summaries were also written for typical episodes. Research on…
Descriptors: Childhood Attitudes, Children, Commercial Television, Educational Research


