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Audience Analysis of a Special Format Radio Station. A Management Tool for Public Radio Programming.
Download full textAgostino, Donald E.; And Others – 1975
A study was conducted at Indiana University's WFIU-FM, a student operated training radio station; two measuring methods were utilized: (1) a listening diary, and (2) an audience-programer. This study attempted to accurately survey the listening habits and programing preference of listeners and nonlisteners and also to develop, test, and evaluate…
Descriptors: Audiences, Communications, Educational Radio, Higher Education
