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| Lemon, Nigel | 1 |
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Lemon, Nigel – 1973
The aim of attitude measurement is to derive indices of socially significant behavior. It is therefore necessary to broaden the basis of measurement to include data derived from a variety of sources. The widening gulf between the increasing sophistication of measurement and the relatively crude conceptualizations on which it is based is likely…
Descriptors: Attitude Measures, Attitudes, Data Collection, Interviews
