This report provides information on the background against which the "Readers Digest" began to carry advertising in the United States, the implementation of the decision to do so, the evolution from accepting ads to selling space aggressively, and the performance of the magazine's advertising sales forces as of early 1972. The…

Reporting is a craft, an art, and a principal means of building and maintaining the kind of society a democratic people wants. This book describes--with examples--the nature, uses, and potential of the craft of reporting and emphasizes newspaper practice as dominant among systems of news dissemination. This edition differs from the second edition…

This book, a how-to-do-it guide for the novice and the professional alike, deals with several aspects of radio journalism: producing documentaries, preparing and announcing radio news, ethics and responsibility, regulation of radio journalism, and careers. It traces the history and growth of radio news, shows its impact on the public, and…

This book reports and discusses the findings of a study of suburban newspapers as a third force in the press, different from the other two forces--metropolitan daily newspapers and small-town and weekly newspapers. Chapters explore various aspects of suburban newspapers, including a history of suburbia, publisher attitudes toward the suburban…

According to this reference manual, the nation's courts offer public high school journalists the same constitutional protection for expression, free speech, and free press as adults. Part 1 traces the development of the First and Fourth Amendments and explains how these provisions apply to high school publications. Part 2 examines expression that…

This book examines the status of the press and the criticism surrounding it. Chapter 1 attempts to relate theories of criticism to the contemporary press, to define the public interest relative to the press, and to discuss the role of criticism and the social responsibility of the press. Chapter 2 presents a brief history of press criticism from…

This book, the seventh in a series surveying broadcast journalism, provides behind-the-scenes details of news coverage during 1978-79, evaluating the growth and sophistication of the news media. The first section of the book discusses the treatment of major issues and news events, including the "odd couple" of politics and broadcasting,…

This book shows the novice reporter how to recognize a news story, get the necessary ingredients, put them together properly, and polish the finished product. It also presents a look at the reporter's work and details the major legal pitfalls awaiting unwary journalists. Since the step-by-step techniques shown concentrate more on the process of…

Upper-elementary students encounter a sometimes dizzying array of traditional and nontraditional texts both in and outside of the classroom. This practical handbook helps teachers in grades 4-6 harness the instructional potential of fiction, poetry, and plays; informational texts; graphic novels; digital storytelling; Web-based and multimodal…

This book is designed to give readers enough information to question the depictions of blacks that have become standard in newspapers and television and radio news. Chapter-by-chapter, it provides facts about the African-American community that often run counter to prevailing ideas. Americans of different races still tend not to live together or…

This second edition of a monograph provides updated information on court decisions concerning college student publications and underground newspapers to acquaint advisers, administrators, and students with college student press law. Chapters of the monograph examine freedom of speech on the college campus; the relationship between colleges and…

The essays gathered here portray the spead across the land of an awareness, a consciousness of social plight among minorities, since the early 1960's. The blacks, the largest minority group, were the first to attempt to act out their consciousness and make the world better for themsleves. They have been followed lately by the Chicanos and the…

Even the youngest readers and writers in today's classrooms can benefit enormously from engagement with a wide range of traditional and nontraditional texts. This teacher-friendly handbook is packed with creative strategies for introducing K-3 students to fiction, poetry, and plays; informational texts; graphic novels; digital storytelling;…

Stressing the diversity which characterizes the high school underground press movement, the pamphlet presents case histories of several papers, an overview of the first ten years of the high school underground press, and technical information necessary for starting a paper. The first wave of high school underground newspapers appeared in major…

This volume is part of a series of 18 monographs on service learning and the academic disciplines. These essays demonstrate some "best practices" for service-learning, providing rigorous learning experiences for students and high-quality service to the community. A Preface by James L. Applegate and Sherwyn P. Morreale, "Service-Learning in…