'Everybody can quickly collect data using questionnaires'--this is an incorrect assumption among not only students but also veteran researchers. As a researcher and lecturer for research methods, I have more than once came across carelessly conducted studies using poorly constructed questionnaires meant to inform the implementation of…

This is a book about quality and how to control quality through deliberate actions on the part of the professionals developing and implementing the instances of instruction available at an organization. Quality control theory favors no particular learning philosophy and is only directed towards aspects of how, what, where and when measurements are…