This book discusses incorporating community-based social marketing techniques programs. The first chapter explains why programs that rely heavily on conventional methods to promote behavior change are often ineffective, and introduces community-based social marketing as an attractive alternative for the delivery of programs. Chapter 2 describes…

Six approaches to community development are presented by several authors in this booklet. Chapter 1 presents an introduction to the community development concept. In chapter 2, L. J. Cary emphasizes three distinctive features of the community approach: (1) popular or broad-based participation, (2) community as an important concept, and (3) the…

This book, which is intended primarily for specialists in the field of adult education (AE) who wish to improve their performance, presents a systematic plan for designing, establishing, and evaluating successful programs for adult learners. The following topics are among those discussed in the book's six chapters: credos and systems (growth of…

The community literacy program of Western District Adult Basic Education in Georgia was examined to demonstrate how the meaning and value of literacy is a function of specific local institutions. The goal of the examination was to theorize literacy by constructing a localized framework for understanding literacy within a given institution in order…