This case study focuses on a longitudinal study of changes in public acceptance of evolution in the United States. Change over time is often a central issue in social science research questions. There are two kinds of change over time. Time-series studies address change in populations or groups over time. Longitudinal studies address changes in…

Three major methods of survey research, face-to-face interviews, telephone interviews, and mail questionnaires, are compared with respect to the quality of the data. The literature on experimental comparisons of these methods is reviewed, and the effects of the mode of data collection on aspects of data quality are examined. The effects of the…

Each of the three sections of this book highlights a basic concept in communication research that needs more attention, and includes individual articles that review or apply new methods for the study of social communication. The first part deals with organizational analysis and field studies, and reminds its readers that mass communication is not…

Interviews comprise the majority of professionals' interactions with children. In order to conduct effective interviews, professionals must possess effective communication skills, as well as knowledge of growth and development issues, data collection, and analysis. Though this is an important area of study, there has yet to be a book that…

A collection of readings addresses issues in empirical investigation of language and literacy in a social context, and provide models useful to researchers undertaking small-scale studies. They include: "Introducing Ethnography" (Martyn Hammersley); "The Relations between Researcher and Researched: Ethics, Advocacy and…