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Wolfe, Lisa A. – 1997
This book provides an introduction to basic communications concepts, a step-by-step process for developing and implementing a library public relations/communications plan, and descriptions of effective library communications tools and strategies. Detailed examples of the application of solid communications planning in school, public, academic, and…
Descriptors: Audience Analysis, Communications, Community Involvement, Institutional Advancement
Turner, Anne M. – 1997
In order to meet today's financial challenges, libraries must be ready, willing, and able to enter the arena of politics and compete for scarce public funding. This book offers librarians, library workers, trustees, and friends' organizations practical advice, case studies, and step-by-step guidance for evaluating the existing local political…
Descriptors: Advocacy, Case Studies, Community Action, Fund Raising
