This guide discusses the use of focus groups in marketing research for higher education. It describes the differences between qualitative and quantitative research, and examines when it is appropriate to use focus group research, when it is not, and why. The guide describes a step-by-step approach in how to plan, formulate, moderate, and report…

The practice of hazing in college fraternities, sororities, high school clubs, professional societies, business, the military, and secret societies is investigated. Through the retelling of actual stories involving hazing, the book addresses the questions of why men and women haze and allow themselves to be hazed, how the problems of hazing can be…