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Computer System Design1
Cost Effectiveness1
Marketing1
Optical Data Disks1
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CD-ROM Professional1
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O'Connor, Mary Ann1
Sarjeant, Eric W.1
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Getting the Most from Your CD-ROM Dollars: The CD-ROM Bundle [and] The Pros and Cons of CD-ROM Bundling.
Peer reviewed Peer reviewed
Sarjeant, Eric W.; O'Connor, Mary Ann – CD-ROM Professional, 1992
Discusses and reviews CD-ROM bundles--i.e., hardware, software and CD-ROM kits--including their features, specifications, drawbacks, and prices. Recommends buying through mail order for the best selection and price. The pros and cons of bundling as a marketing strategy are discussed and a list of vendors is provided. (EA)
Descriptors: Computer System Design, Cost Effectiveness, Marketing, Optical Data Disks