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Direct linkHutton, Amy – Strategic Enrollment Management Quarterly, 2021
Strategy and research are essential parts of strategic enrollment management (SEM), yet little information exists regarding how to use research and predictive analytics for effective strategy. It is often easier to react to what is happening in the moment, rather than be proactive in predicting the future or developing long-term plans. This…
Descriptors: Enrollment Management, Strategic Planning, Educational Research, Prediction
