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Direct linkZukas, Alex – History Teacher, 2020
Taking a lead from recent articles in "The History Teacher," the author placed history, popular culture, and historical literacy at the core of a history course entitled "Enchanted Capitalism: Myths, Monsters, and Markets." Drawing on folklore, literature, popular culture, and economics, the course explored the rise of…
Descriptors: History Instruction, Popular Culture, Literacy, Course Descriptions
Davies, Mark A. P.; Tikoo, Surinder – Journal of Marketing Education, 2019
This four-country study compares business students concentrating in marketing, accounting and finance (AF), and management with respect to five motives: lifestyle aspirations, reputational effects, relative ease of completion, career outcomes, and developmental skills. We find that, except for the developmental skills motive, the importance of…
Descriptors: Marketing, Accounting, Finance Occupations, Cognitive Style
