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Direct linkMasikunas, George; Panayiotidis, Andreas; Burke, Linda – ALT-J: Research in Learning Technology, 2007
This article presents a case study of the impact on student learning of introducing an electronic voting system (EVS) into large-group lectures for first-year undergraduate students undertaking degrees in marketing and business systems. We discuss the potential for using EVS-style interactive lectures in marketing and business programmes. We then…
Descriptors: Constructivism (Learning), Undergraduate Students, Student Attitudes, Voting
