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Bentley, Yongmei; Selassie, Habte; Shegunshi, Anjali – Electronic Journal of e-Learning, 2012
This paper reports on the design and evaluation of a UK University's global eLearning MBA programme. The aims of the research were to investigate the learning experiences of the students on the course and to evaluate the effectiveness of the support system so as to improve the programme. The primary research method was a longitudinal…
Descriptors: Foreign Countries, Electronic Learning, Feedback (Response), Satisfaction
Frumkin, Lara A.; Milankovic-Atkinson, Maya; Sadler, Chris – New Horizons in Education, 2007
Background: Universities have a vested interest in attracting and encouraging enrolment of as many high calibre students as possible. With greater frequency, universities are using marketing techniques to do so. Aims: The study reviewed current student opinions of a programme within a UK university to discover its shortcomings and strengths.…
Descriptors: Student Needs, Student Attitudes, Opinions, Measures (Individuals)