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Download full textOzata, Zeynep; Ozdama Keskin, Nilgun – Turkish Online Journal of Distance Education, 2014
The purpose of this study was to define and better understand business school students' opinions and preferences on the design of a mobile marketing education application. To accomplish this purpose an explanatory mixed methods study design was used and the data was collected sequentially. First, a questionnaire was conducted with 168 business…
Descriptors: Marketing, Business Administration Education, Electronic Learning, Handheld Devices
