A study involving 234 Texas college students was undertaken to develop and test the validity and reliability of an instrument designed to measure college students' attitudes toward alcohol. Special attention was given to the content and construct validity of the instrument. Subjects ranged in age from 18 to 24 years. The mapping sentence served as a template for the development of attitude items and as the source of the regional hypotheses. The major hypotheses suggested that there were four basic facets underlying attitudes toward alcohol. Gamma coefficients of monotonicity were computed to estimate the pairwise associations among all the attitude items separately for each form of the instrument. This analysis resulted in two square symmetric proximity matrices. Each matrix was submitted to the ALSCAL procedure of the Statistical Analysis System software package for classical non-metric multidimensional scaling analysis. Results indicate that the facet approach to attitudes research forces the researcher to systematize the process of instrument development and item writing. Mapping sentences have also shown advantages in the area of generating items, primarily in the context of criterion-referenced achievement testing. The Alcohol Survey is provided. (TJH)