The marketing mix model was applied with a focus on Web media to re-strategize a Web-based Master's program in a southern state university in U.S. The program's existing marketing strategy was examined using the four components of the model: product, price, place, and promotion, in hopes to repackage the program (product) to prospective students…

Over the past decade or so there has been increasing concern over the unprecedented wave of retirements of community college leaders, from department chairs all the way to presidents. There are three different venues for developing future leaders in order to offset this deficiency: university-based formal degrees, professional and continuing…

In 2004, Lumina Foundation for Education launched "Achieving the Dream: Community Colleges Count," a national initiative aimed at improving success among community college students, particularly low-income students and students of color. Now encompassing more than 130 institutions in 24 states and the District of Columbia, Achieving the…

"Building Institutional Capacity for Data-Informed Decision Making" is the third installment of the Cutting Edge series, which aims to help colleges engage faculty, scale successful interventions, and create a strong culture of evidence through use of data to strengthen their institutional change and student success efforts. Though the…

A discussion of standardized statewide electronic transcript formats and national standardization of electronic data exchange for college student records looks at implications for tracking transfer students' progress. Relative ease of use of the formats and the information contained in the records are examined, technical requirements are noted,…