The Taiwan Ministry of Education (MOE) put forth the aim for the top university project (ATU) in 2005 with the aim of improving the worldwide academic competitiveness and ranking performance of selected Taiwanese universities. With the conclusion of the second phase of the project at the end of 2017, this study aims to critically examine and…

This study aimed to investigate and compare the impact of pursuing top university status on the management and academic practices of two departments in a top-ranked institution in Taiwan. Qualitative interviews, official policy documents, website resources and relevant documents were the main sources of empirical data. Interview data were…

This research investigates the process of Englishization in Taiwan's higher education in the global context. Using semi-structured interviews, it explores perceptions regarding the implementation and implications of Englishization at the tertiary level. The results indicate that while the process of Englishization in Taiwanese higher education is…

We take a necessary de-imperialist approach to studying how 'Eastern' and 'Western' values are negotiated in an elite school in Taiwan. By drawing on the 'Asia as method' framework, we examine how cultural tensions are identified and moved towards a negotiated resolution between parents and school staff. As parents and school work to develop an…

In this study, we investigate the growth trajectory of 519 students in a vocational senior high school in Taiwan. The group-based trajectory model identifies 3 subgroups with distinct trajectories of academic achievement in Math and English. This study reveals baseline predictive factors associated with these trajectories as well as relationships…

In this paper we reflect on the challenges of engaging in social justice work within elite schools. Drawing on experiences collaborating with an elite school in a justice-oriented research project, we consider the theoretical resources that informed this work. We demonstrate how Freire's work has been critical in forming the kind of relations that…

This study aims to investigate the direction and strength of the relationships among service recovery, relationship quality, and brand image in higher education industries. This research provides a framework for school managers to understand service recovery from an operations perspective. Structural equation models were used to test the proposed…

The primary aim of the paper is to examine how global university rankings have influenced the higher education sector in Taiwan from the perspective of academics. A qualitative case study method was used to examine how university ranking influenced the Taiwanese higher education at institutional and individual levels, respectively, thereby…

Massive open online courses (MOOCs) have developed rapidly and become tremendously popular because of their plentiful gamification designs, such as reputation points, rewards, and goal setting. Although previous studies have mentioned a broad range of gamification designs that might influence MOOC learner engagement, most gamified MOOCs fail to…

This paper argues that global university rankings can be understood as a mechanism upholding Taiwan's interests in light of cross-national analysis of university ranking and recent discussion on regionalisation of higher education in Asia. To draw an analytical framework, it begins by delineating a conceptualisation of university ranking, in which…

This study aimed to discuss the relationships among the brand image of universities (external variables), university satisfaction (mediating variables) and customer lifetime value (internal variables). The findings can serve as a reference for higher educational institutions in strengthening their advantages and overcoming their shortcomings, as…

The purpose of this study was to describe perceptions of female veteran counselors regarding student characteristics and resultant strategies for counseling services at three science/engineering research-oriented universities in northern Taiwan. This study adopted a qualitative method of phenomenology utilizing in-depth interviews for data…

In this article, the author explores the market phenomenon revealed in the practice of a mixed-ability grouping policy in Taiwan, and traces the influence of the wider educational contexts on the formation of the market phenomenon. Although there have been no major policies introduced with the intention of creating a market mechanism in Taiwanese…

The increasing importance of the competition in global university ranking has resulted in a paradigm shift in academic governance in East Asia. Many governments have introduced different strategies for benchmarking their leading universities to facilitate global competitiveness and international visibility. A major trend in the changing university…

As a result of massification of higher education and the quest for competitiveness, the Taiwanese government has adopted a series of higher education reforms since the late 1990s. While the low birthrate has become a potential threat, recent developments in higher education policies such as the Program for Developing First-Class Universities and…