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Direct linkChen, Yu-Fen; Hsiao, Chin-Hui – New Horizons in Education, 2009
Background: Because of the educational reform and decreasing birth rate in Taiwan over the past 20 years, higher technological and vocational Education (TVE) in Taiwan faces a severe student recruitment competition. Dailey (2007) indicates the need to develop marketing strategies in higher education is evident. TVE institutes are beginning to…
Descriptors: Foreign Countries, Student Recruitment, Vocational Education, Competition
Ho, Hsuan-Fu; Hung, Chia-Chi – International Journal of Educational Management, 2008
Purpose: The purpose of this paper is to examine how a graduate institute at National Chiayi University (NCYU), by using a model that integrates analytic hierarchy process, cluster analysis and correspondence analysis, can develop effective marketing strategies. Design/methodology/approach: This is primarily a quantitative study aimed at…
Descriptors: Undergraduate Students, Student Employment, Reputation, Schools
