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An Examination of the Self-Presentation of the Top Five Franchised English Buxibans in Taiwan
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Chang, Feng-Ru – Research in Comparative and International Education, 2019
This study aims to uncover the connection of shadow education with other discourses in society through exploring the self-presentation of the top five leading franchised English buxibans in Taiwan by adopting a multimodal discourse analysis to examine their homepage and brand story webpage. The findings suggest that these top five leading…
Descriptors: English (Second Language), Second Language Learning, Second Language Instruction, Foreign Countries