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Direct linkNilsson, Jonas; Hauff, Jeanette Carlsson – Journal of International Education in Business, 2018
Purpose: Students in the marketing discipline have been reported to struggle with quantitative methods. This paper aims to focus on whether it is possible to increase student confidence and reduce anxiety with quantitative data analysis even when limited teaching resources are available. It reports on two half-day initiatives to teach quantitative…
Descriptors: Self Esteem, Anxiety, Coping, Statistical Analysis
