This account of practice focuses on an augmented Customer Development methodology which the author adopted for a module in a Master's program in Entrepreneurship at a Swedish business school. The article details the techniques underlying this augmented methodology, and the journey toward its implementation. By conceptualizing…

Purpose: This paper aims to increase related knowledge across personal, social and ecological dimensions of sustainability and how it can be applied to support transformative learning. Design/methodology/approach: The paper provides a reflexive case study of the design, content and impact of a course on eco-justice that integrates relational…