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Vesterberg, Viktor	1

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Portrait of Authority: A Critical Interrogation of the Ideology of Job and Career Coaching

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Dahlstedt, Magnus; Vesterberg, Viktor – Pedagogy, Culture and Society, 2019

This article focuses on job and career coaching provided by a multinational company, as a means of learning how to become employable. On the basis of a critical discourse analysis informed by Fairclough, we interrogate tips and advice in blog posts written by job and career coaches on the company's website. The aim of the article is to examine the…

Descriptors: Coaching (Performance), Ideology, Job Performance, Employment Potential