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Download full textFanjul-Peyró, Carlos; González-Oñate, Cristina; Peña-Hernández, Pedro-Jesús – Comunicar: Media Education Research Journal, 2019
The eGames business (online video games) in Spain generated more than 1.8 trillion euros in profits in 2016. Advertising is no stranger to the potential of this market, and brands study the best ways of approaching and adapting to the world of eGames. In this report, we analyze which the most effective advertising strategies for brands in the…
Descriptors: Foreign Countries, Computer Games, Video Games, Advertising
Direct linkPatel, Harshada; Hallewell, Madeline J. – International Journal of Game-Based Learning, 2012
The 3D Tune-In project developed serious/leisure game applications to educate hearing aid (HA) users about how HA functionalities could improve hearing in different sound environments. The application development team had little prior experience catering for end-users with hearing loss. HA users and their communication partner were consulted…
Descriptors: Hearing Impairments, Deafness, Assistive Technology, Acoustics
Frossard, Frederique; Barajas, Mario; Trifonova, Anna – Digital Education Review, 2012
This study presents an innovative pedagogical approach where teachers become game designers and engage in creative teaching practices. Within co-design training workshops, 21 Spanish primary and secondary school teachers have developed their own Game-Based Learning (GBL) scenarios, especially tailored to their teaching contexts and students…
Descriptors: Foreign Countries, Creativity, Secondary School Teachers, Creative Teaching
