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Bean, Eliot D.; Brown, Richard T. – 1973
The purpose of this manual is to provide a course development method that deals with all aspects of intercultural communication, not just the linguistic aspect. The first chapter orients the reader to the approach of the manual. Chapters 2 and 3 provide specific steps that guide the developer through all stages of course development. Chapter 4…
Descriptors: Cognitive Processes, Communication (Thought Transfer), Course Content, Course Descriptions
Peer reviewed
Direct linkSicilia, Miguel-Angel – Journal of Information Technology Education, 2005
Personalization technology has become an important topic in e-commerce, fostered by the emergence of the relationship-marketing paradigm. But teaching e-commerce personalization technology is a challenging task, since it requires a balance between marketing and management and technical implementation issues that must be calibrated according to the…
Descriptors: Models, Business, Hypermedia, Marketing
