The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

Examines the language switching event as a revelation of the language attitudes of the communicators. Findings show that language choice decisions are often highly emotional, and attitudes toward language switching seem to cluster around national and linguistic stereotypes. (EKN)