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Direct linkPérez-Sobrino, Paula; Littlemore, Jeannette; Houghton, David – Applied Linguistics, 2019
To date, research in advertising has focussed almost exclusively on metaphor, with linguists and marketing scholars paying very little attention to alternative types of figurative expression. Beyond the finding that metaphor leads to an increased appreciation of advertisements, there has been surprisingly little research into how consumer response…
Descriptors: Advertising, Language Processing, Figurative Language, Cultural Differences
