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Download full textKalimullin, Aydar M.; Dobrotvorskaya, Svetlana G. – International Journal of Environmental and Science Education, 2016
The relevance of studying the stated problem is due to the fact that for increasing the efficiency of higher education marketing it is necessary to take into account several factors, namely, factors that impact the choice of a university and an academic program by enrollees, as well as socio-psychological characteristics of the latter, while…
Descriptors: Foreign Countries, Higher Education, Marketing, College Students
