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Direct linkPedro, Ilda Maria; Pereira, Luis Nobre; Carrasqueira, Hélder Brito – Journal of Marketing for Higher Education, 2018
This study aims to find determinants for the commitment relationship between alumni and alma mater. Based on the literature, satisfaction and image are proposed as drivers of commitment. A survey applied to 2544 alumni in a Portuguese university provides data analyzed through a structural equation modeling technique. The results present 'image of…
Descriptors: Alumni, Foreign Countries, Relationship, Surveys
Valadas, Sandra T.; Almeida, Leandro S.; Araújo, Alexandra M. – Scandinavian Journal of Educational Research, 2017
Students' personal predictors of academic success are particularly relevant for first-year college students, given the specific challenges that these students face when entering higher education (HE). Academic success in HE has been related to multiple factors, including the students' approaches to learning (SAL), satisfaction (linked to…
Descriptors: College Freshmen, Academic Achievement, Predictor Variables, Foreign Countries
