Students' preferences are being shaped by what they view in advertisements. Hence, this study examined the occurrence of code-switching in Philippine TV advertisements. Particularly, it analyzed syntactic patterns of code-switching, pragmatic/discourse functions and motivations present in the code-switched ads aired from the country's giant TV…

Twenty-five Philippine languages and dialects were studied to determine the manner in which words, clauses, sounds, and sentences group together to make up units larger than the sentence. Data obtained were analyzed according to tagmemic theory. The introduction to this volume (see also AL 002 032 and AL 002 033) gives a brief orientation to the…

This volume is devoted to papers of an empirical or theoretical nature contributing to the study of language and communicative bahavior in the Philippines. Articles included are: (1) "Three Criteria for Establishing Dialect Boundries," by Michael Ross Walrod; (2) "Topic in Tagalog Revisited," by Teresita C. Rafael; (3)…

This volume is devoted to papers on an empirical or theoretical nature contributing to the study of language and communicative behavior in the Philippines. Articles included are: (1) "The Phonemic Consequences of Two Morphophonemic Rules in Molbog," by H. Arnold Thiessen; (2) "A Look at a Northern Kankanay Text (a syntactic…