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A Community-Based Social Marketing Campaign at Pacific University Oregon: Recycling, Paper Reduction, and Environmentally Preferable Purchasing
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Cole, Elaine J.; Fieselman, Laura – International Journal of Sustainability in Higher Education, 2013
Purpose: The purpose of this paper is to design a community-based social marketing (CBSM) campaign to foster sustainable behavior change in paper reduction, commingled recycling, and purchasing environmentally preferred products (EPP) with faculty and staff at Pacific University Oregon. Design/methodology/approach: A CBSM campaign was developed…
Descriptors: Higher Education, Community Responsibility, Sustainability, Conservation (Environment)