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Direct linkBrown, Shawn M. – ProQuest LLC, 2012
This thesis examined the role of strategic marketing in organizational adaptation to a rapidly changing and competitive external environment among institutions of higher education. Colleges and universities adapt to external pressures as open systems operating within a broader external environment (Bess & Dee, 2008; Keller, 1983). How does…
Descriptors: Case Studies, Higher Education, Institutional Advancement, Organizational Change
Download full textSagaria, Mary Ann Danowitz; Burrows, Joanne M. – 1995
This study examined the importance of community service at 45 colleges and universities in urbanized areas of Ohio. A survey of the institutions' chief academic officers examined three dimensions: (1) amount of attention policymaking bodies give to community service; (2) community service's place in the curriculum and faculty work; and (3) the…
Descriptors: College Students, Community Services, Curriculum Development, Educational Administration
