Purpose: The purpose of this paper is to combine conceptual and documentary research. Design/methodology/approach: Drawing on a range of New Zealand curriculum documents and on the history of English subject in the New Zealand context, it maps aspects of the contestation that has accompanied the development of various versions of the subject over time. It also explores ways in which the subject has always drawn on a range of primary disciplinary discourses through a process of recontextualization (Bernstein, 2000). Findings: Based on this analysis, it problematizes the conventional location of literary study within the English curriculum, arguing that this arrangement disadvantages English as an additional language (EAL) students with an interest in literature. As another plank in the argument, it argues that literary study is itself currently disadvantaged by being linked to narrowly conceived notions of textual practice and the pervasive power of high-stake assessment technologies in constructing content and pedagogy. Originality/value: A solution to both problems is offered, arguing a case for relocating literary study in an expanded Arts curriculum. The paper then goes on to draw on the concept of disciplinary literacy, to argue a case for the "reinvention" of the English teacher as a cross-disciplinary resource teaching a re-framed subject renamed "Disciplinary Rhetorics". It concludes by discussing the implications of these two re-envisionments for English teacher identities and the construction of their professional content and pedagogical knowledge.