This conceptual paper examines enabling principles for creative capability in business students. It offers a review of creativity education in business and examines learning experiences that support learners in their understanding and development of their own personal creative abilities. A dynamic model is presented that supports the learning and teaching of creative capability. Actionable strategies to operationalise the model are included. The paper concludes with a discussion addressing new and open questions, implications and future directions to scale and study the teaching and learning of creativity in graduate business education.