"OPERATION MOTIVATION" WAS STARTED IN 1957 AND SERVES 23 ELEMENTARY SCHOOLS WITH 16,000 CHILDREN, APPROXIMATELY 95 PERCENT OF WHOM ARE NEGRO. ITS PURPOSE IS TO RAISE ACADEMIC ACHIEVEMENT THROUGH MOTIVATION RATHER THAN ALTERED CURRICULA OR INSTRUCTIONAL TECHNIQUES. APPROACHES UNDERTAKEN BY THE PROGRAM INCLUDE CONVINCING THE TEACHERS THAT HIGHER ACHIEVEMENT IS POSSIBLE, PERSUADING PARENTS TO RISE ABOVE PAST RACIAL DISCRIMINATION, APPEALING TO THE SENSE OF PRIDE OF PUPILS, AND APPEALING TO COMMUNITY AGENCIES TO JOIN IN THE CAMPAIGN. FOR THE FIRST TIME, PUPILS ENTERING HIGH SCHOOL HAVE REACHED OR EXCEEDED NATIONAL NORMS IN READING AND LANGUAGE AND HAVE JUST MISSED THE NATIONAL NORM IN ARITHMETIC BY 1 MONTH.