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Peer reviewed
Direct linkTempelman-Kluit, Nadaleen; Pearce, Alexa – College & Research Libraries, 2014
Personas, stemming from the field of user-centered design (UCD), are hypothetical users that represent the behaviors, goals, and values of actual users. This study describes the creation of personas in an academic library. With the goal of leveraging service-generated data, the authors coded a sample of chat reference transcripts, producing two…
Descriptors: Users (Information), Design, Library Services, Academic Libraries
