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Vet, R.; de Wit, J. B. F.; Das, E. – Health Education Research, 2011
This study assessed the effects of role models in persuasive messages about risk and social norms to increase motivation to obtain hepatitis B virus (HBV) vaccination in men who have sex with men (MSM). MSM at risk for HBV in The Netherlands (N = 168) were recruited online via a range of websites and were randomly assigned to one of four…
Descriptors: Role Models, Health Promotion, Immunization Programs, Diseases

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